Singapore's beauty industry blends science-led formulation with a tropical climate sensibility. From globally awarded skin-tech to one of Asia's best-known aromatherapy houses, here are standout homegrown brands — and the product types this category covers.
Featured Singapore brands
Skin IncSkincare · since 2008
Founded in Singapore by Sabrina Tan, Skin Inc pioneered customizable "one-size-fits-me" serums. Its award-winning skin-tech and devices are sold across 78+ cities, including Sephora and Nordstrom.
- Custom serums
- Cleansers
- Masks
- LED devices
Allies of SkinClinical skincare
Singapore-founded by Nicolas Travis in 2016, Allies of Skin is built on "supercharged clinical" formulas — high concentrations of proven actives in multifunctional steps. Cruelty-free and globally stocked.
- Serums
- Moisturisers
- Cleansers
- SPF
HYSSESAromatherapy
Singapore's leading aromatherapy house, HYSSES crafts 100% pure essential oils, natural soaps, body care, home scents and diffusers — free of synthetic fragrances — with boutiques across the city and the region.
- Essential oils
- Natural soaps
- Body care
- Home scents
Product types & specialties
Skincare products
Serums, cleansers and treatments formulated for tropical skin by Singapore's skin-tech and clean-beauty brands.
Organic cosmetics
Natural and organic makeup and colour cosmetics made with botanical, paraben-free formulations.
Essential oils
Pure single-note oils and ready-to-use aromatherapy blends from Singapore's aromatherapy houses.
Luxury soaps
Handcrafted and botanical bath soaps made in small batches for premium and gifting markets.
Spa products
Massage oils, scrubs, masks and treatment products supplying Singapore's spa and wellness scene.
Fragrances
Perfumes, home scents and reed diffusers built around natural botanical ingredients.
Natural wellness products
Holistic skin, body and mood products that bridge beauty and everyday wellbeing.
More verified Singapore beauty & personal care brands and products are being added to this category. Links open each brand's official website.