Singapore Pharmaceuticals & Cosmetics
Singapore has a thriving pharmaceuticals and cosmetics sector, driven by a strong focus on research and development (R&D), a pro-business environment, and a position as a regional hub for Southeast Asia
Key market dynamics
Government support: The government's Biomedical Sciences (BMS) initiative, launched in 2000, has significantly invested in R&D, making the country a top biomedical hub in Asia. The Health Sciences Authority (HSA) provides an industry-friendly regulatory system, which, though constantly evolving, attracts global and regional players.
Economic growth: Market revenue for pharma and cosmetics was valued at $1.5 trillion in 2024, with projections to reach $2.3 trillion by 2033. Singapore has also seen significant growth in pharmaceutical exports.
Key trends: The market is being shaped by emerging trends, including digitalization, AI integration, and a focus on sustainability and eco-friendly products. There is also increasing demand for personalized and premium products, especially among younger, tech-savvy consumers.
Hub for expansion: Both local and multinational companies leverage Singapore's strategic location to expand into the broader ASEAN market
Major pharmaceutical and cosmetics players
The Singaporean market includes a mix of large multinational corporations and local firms.
Pharmaceutical and biotech companies
Novartis: Swiss multinational operating in Singapore.
Johnson & Johnson: Major American multinational involved in pharmaceuticals.
Roche: Swiss multinational healthcare company.
: A Singapore-based headquarters for an Indonesian company, supplying premium quality medical products.
: A Singaporean biotech company focused on biotherapeutics for cancer and autoimmune diseases.
iNova Pharmaceuticals: A multinational pharmaceutical company with a Singaporean presence.
Cosmetics and retail
: Singapore's first skincare brand, known for pharmacist-owned retail outlets and personalized skincare products.
Guardian and Watsons: These are major pharmacy and beauty retail chains with numerous outlets across Singapore, similar to Western-style drugstores.
: Highlighted as a top cosmetic brand in Singapore for its cruelty-free and paraben-free products.
Multinational brands: Numerous global cosmetic brands have a strong presence, including L'Oréal, Unilever, and Shiseido.
Regulations and oversight
The industry is overseen by the Health Sciences Authority (HSA).
Product compliance: Cosmetic products must comply with the Health Products Act and its regulations, which are aligned with the ASEAN Cosmetic Directive (ACD).
Reporting requirements: The HSA mandates that companies report adverse effects, product defects, and recalls related to cosmetics.
Importing personal medication: Specific regulations apply to bringing personal medication into Singapore, with prohibitions against bringing medication on behalf of another person, unless they are a family member
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